Exhibition design, deals with the designing and implementing of exhibition stands in a trade fair or exhibition, for a client. The process is not as simple as it sounds. Exhibition design calls for an acute knowledge of marketing strategy and branding along with a practical experience in implementing it. The most important element of this process is to be able to put the client’s intended message across to the target customers successfully. As easy as it is to state, it is as difficult to achieve this underlying objective in practice.